Coaching & Consulting
Suite Dreams Consulting
Positioning a hospitality consultant and keynote speaker as the go-to authority on multigenerational teams and franchise advisory councils.
IndustryHospitality consulting
LocationUSA
PlatformWordPress · Elementor
ScopeBrand Positioning · Web Design · SEO

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The challenge
What needed solving
Dr. Cassandra G. Hill had deep industry credibility but no web presence that showed it. Hotel owners and franchise brands needed to understand three distinct services fast, and search engines (and AI assistants) needed to know exactly who she is.
Our approach
What we built
Built a narrative homepage around her trademarked line "You Have to Face It Before You Can Fix It"
Structured the site into three services with one shared foundation for clear buyer journeys
Rank Math SEO with Person, Organization and Service schema for entity clarity in Google and AI answers
Generative Engine Optimisation (GEO): FAQ blocks and quotable expert statements built for AI citation
Delivered
What we delivered
Brand PositioningWeb DesignSEOGEO / AI SearchSchema
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